I\u2019d really like to give you an insight into what people are selling because it\u2019s a measure, rightly or wrongly, that most of us judge our success on. This isn\u2019t the place for my opinion on this matter and I\u2019m trying extremely hard to keep this an opinion free zone. <\/em><\/strong>(I will fail at this)<\/em><\/p>\n\n\n\n

There\u2019s a lot more to look at and it\u2019s going to take some time but if there\u2019s something you\u2019d like me to look at please let me know in the comments and I will try to prioritise!<\/p>\n\n\n\n

Let\u2019s jump straight in-<\/strong><\/p>\n\n\n\n

How many books sold-<\/strong><\/h2>\n\n\n\n

The total number of books sold from the responses received \u2013<\/p>\n\n\n\n

 4,877<\/strong><\/h3>\n\n\n\n

That\u2019s a huge number from just 160 authors, and that doesn\u2019t include any free books at all. So how does that break down?<\/p>\n\n\n\n

First, let\u2019s talk about outliers. There were two extremely successful authors who on their own made more sales than everyone else put together. I\u2019ll be doing a bit more about outliers later but if you sold over 500 books, I have removed you from some data because you are what I\u2019m going to term the IncrediAuthor<\/em>, because I love a portmanteau and because you are breaking some incredible barriers and deserve a special category. * I will make it clear when this is done<\/p>\n\n\n\n

For everyone else.<\/p>\n\n\n\n

The average sale, per title, was 12.3 books. Found by dividing the total titles by the total sales (including our newly named IncrediAuthors).<\/p>\n\n\n\n

Let\u2019s break that down a little more, because we still have a lot of big fish in there.<\/strong><\/p>\n\n\n\n

Sales per title –<\/strong><\/h2>\n\n\n\n

This is PER TITLE \u2013 and this is an important distinction because many authors have multiple titles. There were 916 titles for sale from our pool of 164 authors in total.<\/p>\n\n\n\n

Sales<\/strong><\/td>	% of titles<\/strong><\/td><\/tr>
0.0<\/td>	22.0<\/td><\/tr>
1 to 5<\/td>	44.5<\/td><\/tr>
6 to 10<\/td>	11.0<\/td><\/tr>
10 to 20<\/td>	7.3<\/td><\/tr>
20+<\/td>	15.2<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n <\/figure>\n\n\n\n Which means only 15% of titles sold more than 20 copies<\/strong> – THIS INCLUDES THE IncrediAuthors!<\/p>\n\n\n\n So, you might be wondering how many of our respondents had more than 1 title.<\/p>\n\n\n\n Average titles per author- (or \u2018how many different books are you selling?\u2019)<\/strong><\/h2>\n\n\n\n The average is 5.69*<\/strong><\/p>\n\n\n\n Titles on sale<\/strong><\/td> %<\/strong><\/td><\/tr> 1<\/td> 29.9<\/td><\/tr> 2<\/td> 20.1<\/td><\/tr> 3<\/td> 9.8<\/td><\/tr> 4<\/td> 11.0<\/td><\/tr> 5<\/td> 4.3<\/td><\/tr> 6<\/td> 5.5<\/td><\/tr> 7<\/td> 1.8<\/td><\/tr> 8<\/td> 1.8<\/td><\/tr> 9<\/td> 1.2<\/td><\/tr> 10<\/td> 3.0<\/td><\/tr> 10+<\/td> 11.0<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n Which brings us to the big question, the average sales per author.<\/p>\n\n\n\n On average 30 books were sold per author in April. *(Removing IncrediAuthors)<\/em><\/p>\n\n\n\n BUT WAIT!<\/p>\n\n\n\n Does having more titles mean more sales? Well, here\u2019s a magic table.<\/p>\n\n\n\n Titles<\/strong><\/td> Average sales<\/strong><\/td><\/tr> 1<\/td> 24.9<\/td><\/tr> 2<\/td> 34.9<\/td><\/tr> 3<\/td> 29.6<\/td><\/tr> 4<\/td> 90.4<\/td><\/tr> 5<\/td> 16.1<\/td><\/tr> 6 -10<\/td> 20.9<\/td><\/tr> More than 10<\/td> 24.6<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n What does it mean? Not a lot unfortunately, maybe 4 is a magic number (it isn\u2019t, there weren\u2019t that many authors with 4 books!)<\/p>\n\n\n\n This might seem like information overload so here\u2019s some take aways.<\/p>\n\n\n\n The average number of sales for a title, regardless of the number of books an author has available was 12.3 books.<\/li> The vast majority of books sold less than 5 copies.<\/li> The number of books an author has on sale might not have as big an influence on individual book sales as is often suggested.<\/li> If you sold more than 20 copies of a title you are in the top 15% of respondents.<\/li><\/ul>\n\n\n\n Next time \u2013 advertising\u2026<\/p>\n\n\n\n <\/figure>\n","protected":false},"excerpt":{"rendered":" How many books do Indie Authors sell in a month? How do you compare? Do more books mean more sales? Find out now… sort of. A big thank you, once again, for everyone who contributed to the big Indie Author Survey. There is a vast amount of information gathered and trying to pull it apart… Continue reading The Big Indie Author Survey Part 1<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[29,26,24,25,27,28],"_links":{"self":[{"href":"https:\/\/rossyoung.ink\/wp-json\/wp\/v2\/posts\/1459"}],"collection":[{"href":"https:\/\/rossyoung.ink\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rossyoung.ink\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rossyoung.ink\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/rossyoung.ink\/wp-json\/wp\/v2\/comments?post=1459"}],"version-history":[{"count":3,"href":"https:\/\/rossyoung.ink\/wp-json\/wp\/v2\/posts\/1459\/revisions"}],"predecessor-version":[{"id":1465,"href":"https:\/\/rossyoung.ink\/wp-json\/wp\/v2\/posts\/1459\/revisions\/1465"}],"wp:attachment":[{"href":"https:\/\/rossyoung.ink\/wp-json\/wp\/v2\/media?parent=1459"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rossyoung.ink\/wp-json\/wp\/v2\/categories?post=1459"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rossyoung.ink\/wp-json\/wp\/v2\/tags?post=1459"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}